That is to say, according to the IAPP-EY Annual Privacy Governance Report 2018, only 44% of companies say they are fully compliant
Firstly, organizations spend an average of $3M getting to GDPR compliance.
Secondly, only 44% of the companies reported that they are fully GDPR compliant.
Moreover, GDPR requires data controllers to report rapidly—within 72 hours of data breach discovery.
In addition, if an EU resident requests to be forgotten, you must eliminate all individual records that you process or control


The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individual citizens of the European Union (EU) and the European Economic Area (EEA). Moreover, it also addresses the transfer of personal data outside the EU and EEA areas.
That is to say, the GDPR aims primarily to give control to individuals over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.
In addition, the California Consumer Privacy Act (CCPA) is a bill that enhances privacy rights and consumer protection for residents of California, United States.
The GDPR was approved and adopted by the EU Parliament in April 2016. Further, the regulation took effect after a two-year transition period. In addition, unlike a Directive, it did not require any legislation to be passed by government.
The California Consumer Privacy Act of 2018 is a bill passed by the state of California legislature and signed by its governor on June 28, 2018.
If the GDPR deadline has been missed, it is imperative the business in question acts urgently to become compliant. Above all, demonstrating strong data rights management is important to both customers and employees.
Above all, Data Protection Officers (DPO) must be appointed in the case of:
Organizations can be fined up to 4% of annual global turnover for breaching GDPR or €20 Million. Certainly, this is the maximum fine that can be imposed for the most serious infringements.
Most importantly, fines under the CCPA will cap at $7,500 per violation. That is to say, even that maximum penalty is reserved for only intentional violations of the CCPA. In other words, violations lacking intent will remain subject to the present $2,500 maximum fine under Section 17206 of the California Business and Professions Code.
Data plays a critical part in both digital and direct marketing strategies. Therefore, marketers must ensure they have demonstrated clear compliance and consent. Moreover, CMOs and marketers must demonstrate how the data subject has consented to the processing of their personal data. In addition, marketing databases have to be cleansed and reviewed to ensure that the organization can identify consent which has been granted lawfully and fairly. Although GDPR only affects citizens living in the European Union, it is recommended that companies that operate internationally ensure all of their global audience is GDPR compliant to meet stringent data regulations in the future.
Proposed regulations surrounding data breaches primarily relate to the notification policies of companies that have been breached. Above all, data breaches which may pose a risk to individuals must be notified to the DPA within 72 hours. Lastly, CIOs must have strategies in place to issue breach notifications to regulators within 72 hours.
